Services
Websites
Bespoke and turnkey design and build of your website in WordPress. Comprehensive advice for domain names and hosting, branding assets and written content. Search Engine Optimisation (SEO) metadata included. Audits and website performance advice including SEO strategy for existing sites seeking improved search engine results page ranking.
Design
Beautiful designs don’t just appear on the web – integrate your online presence with branded product labels, property brochures, leaflets and marketing campaign materials – designed for print and web with powerful Adobe CC software
Support
Site management for dynamic websites (e-commerce and service or class bookings) takes valuable time. I provide straightforward guides for clients to self-manage, and am always available for additional help. I also provide written content support for female founders and solopreneurs to identify their USPs and translate those into relatable and useful taglines, bios, profiles, blogs and campaign text.
About me
Capercaillie Communications was founded in July 2018 by Hayley Muir. Hayley spent over 20 years as an Environmental Chemistry consultant, in the UK and USA. Hayley then worked in corporate communications at well-known organisations including Highland Hospice and LifeScan, and latterly with PR agency Muckle Media before setting up Capercaillie Communications.
As a Freelance service, Capercaillie Communications is perfectly placed to support sole-traders, small business and entrepreneurs for whom a dedicated member of staff is not an option. When you have a business to run, skills and time for building your online presence are hard to find. Whether you need a brand new website, a website refresh or ongoing support, Capercaillie Communications can provide a service to suit your budget and requirements.
Capercaillie Communications is all about giving your brand a distinctive call (just like the bird)! Take a look at the portfolio to see how unique and distinctive your website could be.
Client Testimonials
"Thanks to BBC World Service, Sky News, The Times and others our last expedition went out to an estimated 160 million people globally, and I suspect Heart of Arabia will have an even greater outreach. For this project we needed someone who could offer a quality, truly bespoke service, and who was open to capturing and developing ever evolving ideas from multiple sources. Working with Hayley at Capercaillie has been a seamless and very positive experience".
“Thorough, comprehensive and with great attention to detail! I asked Hayley to do some work on a website I'd created to make it work better for me and the audience I was after. Within days of Hayley working on the site I could see a difference in the search engine results. She's great at explaining in lay language what I need to know to improve the public facing side of my business. Friendly, approachable with a real 'can-do' attitude, Hayley makes generating an online presence feel easy, accessible and much, much less complicated!”
Pennie Stuart
Hayley provides a first class service and I wouldn't hesitate to recommend her. She takes the time to get to know you and your product so she can give your website the appropriate feel and nothing is ever too much trouble. She creates wonderful websites that 'hang together' very well due to her knowledge and patience.
#always on your team
When we work together, I consider myself to be part of your team. I’m supporting you. Whatever your communication needs, I’ll be there ready to help. My clients value my responsiveness, my understanding of their requirements and my creative input to their brand identity.